One of the most anticipated flicks in 2012, “Damarukam” finally landed into profits zone. The film saved majority of the distributors from the loss region and placed them on the safe zone. But the film producers are facing loss as they sold the theatrical rights at low price.
It is known that this film is slated to hit the screens for Dussera. But due to financial crises, the film makers were not able to release the film on time. This film failed to hit the screens on time for the second time too as the problem is not solved. Film distributors who booked theatres in advanced encountered loss and taking this into consideration, film producers reduced the theatrical rights price of this film.
Finally, the film came on to the screens and the graphical work got the appreciation. Spectators felt happy seeing Nagarjuna and Anushka in the film. As the film achieved success, the distributors who encountered loss were now lifted to profits region. But the film producers who sold the rights at less price encountered 5 Crores loss. Lets wish that the film producers gets more profits in 2013 which covers this loss.