For any hero or director, their craze and market value depends on their success rate. But there is a special hero in Tollywood who is changing all the equations of trade.
The hero is none other than Power Star Pawan Kalyan. After achieving a star status with Khushi, he shocked all with his directorial debut, Johnny. His flops saga which started with Johnny was finally ended up with the blockbuster success of Gabbar Singh, followed by Atharintiki Daredhi. In all these years, his craze and remuneration were increased even though he had many flops. With enormous craze, his Sardar Gabbar Singh did an exceptional business knowing that it’s driven by Pawan Kalyan. It bombed and ended as the disaster in his career. For any hero, the market will get diluted as the buyers think twice to buy. Pawan’s craze has made 100 crores of pre-release business for a remake Katamarayudu. Not stopping there, despite the flop show of ‘Katamarayudu’, Pawan was offered 30 crores and 40 crores of remuneration for Trivikram and untitled project by Mythri movie makers respectively.
armor Sardar Gabbar Singh which was sold for 10 crores for U.S rights but ended up as a pure loss. Knowing that ‘Katamarayudu’ is a mass movie, U.S buyers bought the rights for 11.5 crores. These miracles are possible only for Pawan Kalyan’s films.