Stars of any industry enjoy larger than life image. They have huge fan base and fans of almost all stars go to any extent for their heroes. Various organisations to hog in the media limelight organise numerous award functions and honor the best in the industry.
There are many awards in the industry like Film Fare, IIFA,Santosham,SIIMA,CineMAA and Apsara. However what is coming as a shock is all these award functions are turning into a sheer scam and farce.
While fans of the stars who get the award celebrate,fans of other stars accuse the organisers of showing partialty. Movie lovers feel there is no transparency. Now sources say most of the time awards are given for money. Those who come to the award function get one or the other award and even stars who perform are paid handsomely.
Some say actors too are not interested in the awards and if they come to the award function,speculation is on that they would get the award. It is coming out that a top director got shock when the organiser asked him to bring the heroine in his film to get award or else it would go to another actress. Awards are given at the last minute depending on who attend the function and sponsors too pressurise organisers to give awards to a particular actor or actress.